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Customer Loyalty is essential for the survival of any business whether big or small. Customers exhibit loyalty when they remain devoted to you and always choose your products/services over others. They might even go further to recommend your business to other people.
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Therefore, you should identify this set of customers and pay great attention to them. No matter how small they are, they should not be taken for granted. For it is 10 times more expensive and harder to attract new customers than maintaining existing ones. Always keep in touch with them and let them know how much you value and appreciate them.
Here are 6 ways to build and maintain customer loyalty:
Always Make Them a Priority
Making your customers feel important and appreciated is key for your business. When customers know you always treat them as priority, they will keep patronizing you. Not only will it influence their behaviour towards you, it will also inspire them to spread the good word about your business. As you know, a happy customer is always willing to spread the good word to others.
Like they say “Action speaks louder than words”. As a business, one of the best ways to motivate and encourage your customers is by offering deals & discounts to them. Ensure you engage them on these offers, letting them know you are offering them something good and interesting. This can be done through your social media platforms. All these will encourage them to stick around you.
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Effective Follow Up Calls & Emails
Adequate follow up on customers after sale has been completed is crucial. Contacting them to confirm if they enjoyed the use of your product or service brings about a spark of enticement to them. It makes them feel so attracted to your organization, relaxed and rest assured about the authenticity of the business.
Always Remember Them on Special Occasions
Everyone wants to feel special, no matter how little; they deserve to feel well appreciated. Always appreciate customers on special occasions. You don’t have to spend a fortune – you can send them birthday cards, anniversary cards, and so on depending on the occasion. Yes, this can be overwhelming, however it will also be worth it when the results start to manifest.
Simplify Shopping Experience
You can improve a customers shopping experience by making it less stressful for them to go about looking for your business or a particular product to purchase. For instance, you hear of a new product or about another organization that a customer is interested in, make a quick call to keep them informed or send them a mail/text, informing them about the latest news. You can as well make your business platform easier for them to shop without complications of how to go about it. Once customers know it’s easy to shop form you, they will keep coming back.
Keep To Your Word
The way some businesses are run these days can be worrying. Customers are carried along up until payment is received and without properly satisfying them, we move on to the next customer. In order for your customers to keep coming back, you need to keep to your word. For instance, if your return policy states that – funds will be refunded if products are not in good condition when delivered, you have to stick to your words and not do otherwise.
In conclusion, get to know your customers well enough – the more you know about them, the more you can meet their needs accurately without complaints. Adequate loyalty can increase profitability in business, which is an achievement for any business.
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